Ransomware Attack Hits Sports Retailer Boombah Inc. by INC Ransom
Incident Date:
August 9, 2024
Overview
Title
Ransomware Attack Hits Sports Retailer Boombah Inc. by INC Ransom
Victim
Boombah Inc.
Attacker
Inc Ransom
Location
First Reported
August 9, 2024
Ransomware Attack on Boombah Inc. by INC Ransom
Boombah Inc., a prominent manufacturer and retailer of sports equipment and apparel, has recently been targeted by the ransomware group INC Ransom. The attack, discovered on August 12, 2024, has raised significant concerns about the security of sensitive data within the company.
About Boombah Inc.
Founded in 2003, Boombah Inc. specializes in the design, manufacturing, and distribution of sports equipment and apparel. The company is well-known for its custom sports apparel and equipment, catering to team sports such as baseball, softball, and lacrosse. Boombah operates primarily through its website, boombah.com, and employs between 50 to 200 people. The company generates annual revenue ranging from $10 million to $50 million, driven by online sales and direct team orders.
What Makes Boombah Stand Out
Boombah's commitment to quality and innovation, along with its direct-to-consumer approach, allows it to offer competitive pricing and high-quality products. The company provides a wide range of customizable items, including uniforms, bags, gloves, and protective gear, which are particularly appealing to schools and sports organizations. Boombah is also involved in community engagement and sponsorship of youth sports programs, further enhancing its brand reputation.
Details of the Ransomware Attack
The ransomware attack on Boombah Inc. was orchestrated by the cybercriminal group INC Ransom. The group claims to have obtained sensitive data from the company, although the exact size and scope of the data leak remain unknown. This breach is particularly concerning given Boombah's extensive customer base and the sensitive nature of the data involved.
About INC Ransom
INC Ransom is a sophisticated cybercriminal group known for its targeted ransomware attacks on corporate and organizational networks. The group employs advanced techniques such as spear-phishing campaigns and exploiting vulnerabilities like CVE-2023-3519 in Citrix NetScaler. INC Ransom's attacks involve double extortion, where they not only encrypt data but also steal it and threaten to release it publicly to increase pressure on victims to comply with ransom demands. The group has targeted various industries, including healthcare, education, government entities, and technology companies.
Potential Vulnerabilities
Boombah Inc.'s reliance on its online platform and extensive customer data makes it a prime target for ransomware attacks. The company's focus on customization and direct-to-consumer sales means that any disruption in its digital operations can have significant repercussions. The attack by INC Ransom underscores the importance of cybersecurity measures to protect against such sophisticated threats.
Sources
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