PromarkBRANDS Hit by dAn0n Ransomware, Operations Disrupted

Incident Date:

June 27, 2024

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PromarkBRANDS Hit by dAn0n Ransomware, Operations Disrupted






Bartlett, USA

Illinois, USA

First Reported

June 27, 2024

Ransomware Attack on PromarkBRANDS by dAn0n Group

Overview of PromarkBRANDS

PromarkBRANDS, a subsidiary of the H.J. Heinz Company, is a consumer goods company headquartered in Bartlett, Illinois. Founded in 1994, the company specializes in the development, marketing, and distribution of a diverse portfolio of consumer products. PromarkBRANDS operates in multiple sectors, including household goods, personal care, and food products. The company is known for its extensive market research, high-quality product development, and comprehensive marketing strategies. PromarkBRANDS employs between 51-100 people and generates an estimated revenue of $10 million to $25 million annually.

What Makes PromarkBRANDS Stand Out

PromarkBRANDS is recognized for its commitment to quality and innovation in the consumer goods industry. The company houses 10 different brands under one roof, focusing on imagery and consumer products. PromarkBRANDS is the leading manufacturer and distributor of equipment and accessories for the pro and semi-pro photo, video, and audio industries. Their brands include Cool-Lux, Dot Line, Logan, Norman, OmegaBrandess, Photogenic, Photoflex, Quantum Instruments, Radiopopper, Smith-Victor, Speedotron, Lumedyne, Mola, and Nady. The company places great emphasis on supporting its dealers and staying abreast of technological advancements and market trends.

Details of the Ransomware Attack

PromarkBRANDS recently fell victim to a ransomware attack orchestrated by the dAn0n ransomware group. The attack has significantly disrupted the company's operations and potentially compromised sensitive data. The dAn0n group claimed responsibility for the cyber assault via their dark web leak site, where they have already posted information about 12 victims, primarily targeting the business services sector in the United States.

About the dAn0n Ransomware Group

The dAn0n Hacker Group is an emerging ransomware threat that surfaced in April 2024. Operating a Ransomware-as-a-Service (RaaS) model, dAn0n enables other threat actors to utilize their malware. The group is known for its aggressive tactics and rapid publication of stolen data to pressure victims into paying ransoms quickly. Their data leak site lacks emphasis on design or a visible logo, suggesting a focus on attack methodologies over branding. No decryptor is currently available for their ransomware.

Potential Vulnerabilities and Penetration Methods

PromarkBRANDS, like many companies in the consumer services sector, may have been targeted due to vulnerabilities in their cybersecurity infrastructure. The dAn0n group could have penetrated the company's systems through various methods, including phishing attacks, exploiting unpatched software vulnerabilities, or leveraging weak network security protocols. The rapid publication of stolen data by dAn0n indicates a well-coordinated and sophisticated attack strategy designed to maximize pressure on the victim to pay the ransom.


Recent Ransomware Attacks

The Recent Ransomware Attacks (RRA) site acts as a watchtower, providing you with near real-time ransomware tracking of attacks, groups and their victims. Given threat actors’ overarching, lucrative success so far, ransomware attacks have become the most ubiquitous, and financially and informationally impactful cyber threat to businesses and organizations today.

The site’s data is generated based on hosting choices of real-world threat actors, and a handful of other trackers. While sanitization efforts have been taken, we cannot guarantee 100% accuracy of the data. Attack updates will be made as source data is reported by reputable sources. By viewing, accessing, or using RRA you acknowledge you are doing so at your own risk.