Design Intoto Pty Ltd: Targeted by RansomHub for Valuable Assets

Incident Date:

April 26, 2024

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Design Intoto Pty Ltd: Targeted by RansomHub for Valuable Assets


Design Intoto Pty Ltd




McMahons Point, Australia

, Australia

First Reported

April 26, 2024

Ransomware Attack on Design Intoto by RansomHub

Overview of the Attack

Design Intoto Pty Ltd, an Australian communications agency specializing in retail merchandising and brand communications, has been targeted by the ransomware group RansomHub. The attackers claim to have breached the company's network and stolen over 700 GB of confidential data, threatening to release it unless their demands are met. This incident highlights the growing threat of ransomware attacks on companies worldwide, regardless of industry or size.

Victim Profile: Design Intoto Pty Ltd

Founded in 1985 and based in McMahons Point, New South Wales, Design Intoto is known for its innovative approach to retail merchandising and brand communications. With a team of 17 employees, the company has garnered recognition for its creative solutions, winning several awards including the YUM Australian Agency of the Year in 2016 and the YUM International Agency of the Year in 2018. Their services span across brand identity, photography, design, content production, and digital technology integration, making them a notable player in their sector.

Why Design Intoto Was Targeted

The choice of Design Intoto as a target by RansomHub could be attributed to several factors. Firstly, the company's extensive client data and proprietary marketing strategies represent valuable assets that, if leaked, could severely impact their competitive edge and reputation. Additionally, as a medium-sized enterprise, they may be perceived as having less sophisticated cybersecurity defenses compared to larger corporations, making them a more accessible target for cybercriminals.

Implications of the Attack

The breach poses significant risks not only to the confidentiality and integrity of Design Intoto's data but also to their business operations and client relationships. The potential release of sensitive information could lead to financial losses, legal repercussions, and damage to the company's brand image. This incident serves as a critical reminder of the importance of robust cybersecurity measures for protecting corporate assets in the digital age.


Recent Ransomware Attacks

The Recent Ransomware Attacks (RRA) site acts as a watchtower, providing you with near real-time ransomware tracking of attacks, groups and their victims. Given threat actors’ overarching, lucrative success so far, ransomware attacks have become the most ubiquitous, and financially and informationally impactful cyber threat to businesses and organizations today.

The site’s data is generated based on hosting choices of real-world threat actors, and a handful of other trackers. While sanitization efforts have been taken, we cannot guarantee 100% accuracy of the data. Attack updates will be made as source data is reported by reputable sources. By viewing, accessing, or using RRA you acknowledge you are doing so at your own risk.